The history of the low carb toaster pastry

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It was 1963- Beatle-Mania was just beginning, Martin Luther King delivered the famous ‘I Have A Dream Speech’, and President John F. Kennedy was assassinated. It was also the birth year of the iconic, Toaster Pastries.  

On a crisp spring morning in Battle Creek, Michigan the food giant Post announced the soon-to-come toaster prepared breakfast. Post would label their new product, ‘Country Squares’.   

However, it was Posts’ biggest competitor that ended up beating them to the marketplace. These are the toaster pastries that America would come to know and love for decades.   

The original toaster pastries were not frosted. It wasn’t until 1967 when the first frosted toaster pastries were introduced. The first four flavors were strawberry, brown sugar cinnamon, blueberry, and apple currant. To date, there have been over 200 flavors made 

There are approximately 2 billion toaster pastries consumed every year. In fact, in 2001 the U.S. military air dropped 2.4 million toaster pastries in Afghanistan.  

While the popularity and consumption of toaster pastries continue to rise, so does obesity, diabetes, and metabolic disorders.  

It wasn’t until more recent years that we’ve become educated on the harmful effects of the traditional toaster pastry. At Legendary Foods, we knew that something had to change.  

People wanted that same great taste and experience of the iconic toaster pastry, but without all of the sugar and carbs. So we went to work. We worked relentlessly for over a year until we finally cracked the code.

57 years later, we created a toaster pastry with only 4g net carbs and less than 1g of sugar. We’re motivated to make 2020 the year of something special. The year where we can all enjoy this iconic product but stay committed to living a Legendary Life.

 

 

 

 

 
 
 

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